In 2022, founder Aro was heartbroken over losing her rescued dog "Distant". Amid grief, she visited a stray animal rescue station. The pleading eyes of those furry creatures made her realize every life deserves kindness. Thus, Soopaw was born. The brand uses eco - friendly fabrics, inspired by fashion weeks. It partners with rescue groups: 10% of proceeds from "Distant's paw print" items goes to dress rescued animals, spreading compassion stitch by stitch.