In 2022, founder Aro was heartbroken over losing helrescued dog "Distant". Amid grief, she visited a strayanimal rescue station. The pleading eyes of those furrycreatures made her realize every life deserves kindnessThus, Soopaw was born. The brand uses eco -friendlyfabrics, inspired by fashion weeks. lt partners withrescue groups: 10% of proceeds from "Distant's pawprint" items goes to dress rescued animals, spreadingcompassion stitch by stitch.